In a few years the audiovisual sector has changed drastically and some European countries are wondering if they still need public television. Netflix movies are not shown in theatres but are winning prizes around the world except in Cannes. How did we get here? What are the hidden mechanisms driving this new audiovisual world? And, at a time when Donald Trump’s America is distancing itself from Europe and as video consumption is bringing mountains of personal big data from the other side of the Atlantic, what can we do to avoid completely losing this lightning war at the end of which all European media risk being brought under the American flag?
This clear, concise work answers these questions.
Alain Le Diberder after working as program director and manager of Arte from 2012 to 2017 now runs Buzz2buzz, a new media architecture company. He has held positions with the Ministry of Culture, France Television, Canal+ and SACD (Authors’ society). With La Découverte, he has published several works on television, video games and cyberculture.