How can you make yourself visible on the Web? This book’s goal is to reveal what is hiding behind the interface, so simple in appearance and from which we can get so much information. How were search engines invented? How do they work? (technique, financing, legal status…) Who are the major players on the market? How might the sector evolve?
Guillaume Sire is a lecturer at the Institut français de presse (University Paris 2) and member of the Centre d’analyse et de recherche interdisciplinaires sur les médias (CARISM). An expert on digital technology, he uses a unique theoretical and methodological angle to study its progress, mixing economics, law, sociology and information and communication. He has also written several novels.