Wine is an agricultural product, a luxury item, a standardized manufactured product, a historic cultural object and, today it has even become a vehicle for investment on the stock exchange.
Like the product, the wine market is multi faceted, complex and fascinating.
This concise little book is as precise as it is exhaustive as it explores every facet of the wine economy and reveals all the mechanisms required to establish scenarios for the development of the sector in the coming decade.
Jean-Marie Cardebat is a professor at the Université de Bordeaux, and a member of the Institut scientifique de la vigne et du vin (The scientific institute of vines and wine) and the American Association of Wine Economists. He founded the Bordeaux Wine Economics research group in 2013.