Michel Callon est sociologue ingénieur. Depuis 1967, il est professeur à L'École des Mines - ParisTech et chercheur au Centre de sociologie de l'innovation, qu'il a dirigé de 1982 à 1994.
Since we cannot reduce the existence of a market to the meeting of offer and demand, this book endeavors to highlight the actions implemented to “create the market.” Covering a great variety of fields of activity, it concentrates particularly on the “market professionals” who devise sophisticated systems to attract customers and set up relationships based on domination and power. Based on this information, the author proposes a few avenues for revolt.
While everyone has felt powerless confronted with what was presented as “the market”
Michel Callon’s “marketing organizations” provides us with the means to act, to transform and not submit.
Michel Callon is a professor emeritus of sociology at Mines Aristech. He is one of the French sociologist whose work is quoted the most in other countries.